Review: Baked by Melissa

Lindsey Kemmerling, Staffer

My love for Baked by Melissa started on my birthday a few years ago. My mom purchased their macarons and mini cupcakes as a present that year. She then repurchased the macarons for an occasion I can’t recall, but the taste and quality of the treats are something I do still remember.

According to their web-site, in 2008, Melissa Ben-Ishay was fired from her her job as an assistant media planner. When she went home and called her brother, they decided to start a cupcake business. With the help of a NYC caterer, Ben-Ishay started a website, made cupcakes for events in the city and started selling at a pop-up store. She eventually opened her first retail location in Soho, New York which was just a simple window. Currently, there are 14 locations and their baked goods — such as macarons and cupcakes — are shipped nationwide.

This year, I decided to make my own purchase. I purchased the mini cupcakes in their pack called, “The Latest and Greatest.” This pack includes their Mini of the Month, Seasonal and, “The O.G” cupcakes. For the cupcakes, you also get the option of 25, 50 or 100 cupcakes. Each have a different price point. When purchasing, you are able to choose a date to have them shipped so you can plan ahead and have the cupcakes arrive around the time you would like them. Payment was easy and convenient, and the shipping was fast. The cupcakes (or whatever you choose to get) also arrived in a box with ice packs to keep them fresh and ready to eat.

Baked by Melissa is a great way to get delicious, bite sized treats for yourself or as a gift for someone else. They have great shipping as they do include a way to make sure the food remains fresh. I love that you can choose a date to have the food shipped so they are fresh and on time for whatever event you may need them for. The food itself is super delicious and adorable. It is all mini-themed and with very creative flavors for the cupcakes such as s’mores, tie dye, and cookie dough. They are also decorated super cute and each flavor is decorated uniquely. Overall, I really enjoyed my interaction with Baked By Melissa, and definitely recommend their services.